It’s time to set our sights on 2024 and explore the exciting supplement landscape. Now, we know that health isn’t a fleeting trend; it’s a lifelong journey. However, certain ingredients have a way of stealing the spotlight and sparking conversations. We’ve already asked our Holistic Nutrition experts to pick their favourite supplement trends. Now let’s discover what else we think will be making waves in 2024.


First up on our 2024 supplement trends list is L-Theanine, the unsung hero of tranquility. Found in tea leaves, L-Theanine has long been revered for its potential to induce a state of calm. As more individuals seek mindful solutions to navigate the daily hustle, L-Theanine’s potential to promote relaxation and reduce stress is expected to shine even brighter in the coming year.

In a review of five studies, four trials showed that L-Theanine reduced stress and anxiety in those who were experiencing stress.


Creatine and its multifaceted benefits—including improved cognitive function, stamina, and recovery—are gaining traction. Its impact varies between men and women due to physiological differences. Men, with higher muscle mass and testosterone levels, may experience accelerated muscle synthesis and strength gains, while women might benefit from enhanced endurance, lean muscle retention, and potential improvements in bone health.


Berberine, the metabolic maverick that’s poised to take the wellness world by storm. Extracted from various plants, berberine has shown potential in supporting healthy blood sugar levels and managing metabolic health. As we step into 2024, expect berberine to secure its spot in the limelight, offering a natural and science-backed approach to metabolic balance.


Nicotinamide adenine dinucleotide (NAD+) emerges as a groundbreaking player in health and longevity. Beyond its foundational role in cellular energy metabolism, NAD+ is garnering unparalleled attention for its potential to rejuvenate cells, bolster DNA repair, and regulate vital metabolic processes. With research spotlighting its anti-aging properties and therapeutic potential against various age-related ailments, NAD+ is poised to revolutionize wellness routines, from enhancing vitality to combating chronic conditions. We think this supplement trend is here to stay!


The adaptogen trend isn’t waving goodbye anytime soon. Mushrooms, known for their immune-boosting properties, and ashwagandha, an ancient herb celebrated for its stress-relieving benefits, are still the star of the show. As adaptogens continue to weave their magic into our daily lives, these specific varieties are expected to be the talk of the town, offering holistic support for mind and body.


Last but certainly not least on our list of supplement trends, let’s turn our attention to peptides—this tiny but mighty player is already booming in the world of skincare and it’s just a matter of time before these underrated short chains of amino shine in the supplement world. As science dives deeper into the potential of peptides, we anticipate a surge in interest surrounding these precise molecules. 

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Focus Areas

Aging and Brain Health

In the dynamic world of health and wellness, the quest for longevity is coupled with a growing focus on healthspan—the number of years one enjoys good health and well-being. As we stride into 2024, the spotlight on aging well extends to brain health, encompassing memory and cognition. Expect to see a surge in interest and research dedicated to preserving mental acuity, enhancing memory, and supporting overall cognitive function. The future is bright for those seeking not just a longer life but a healthier, more vibrant one.

Nervous System Regulation

As scientific advancements illuminate the connections between neural health and overall well-being, a heightened focus on optimizing nervous system function takes center stage. Innovative technologies, coupled with groundbreaking research, are paving the way for personalized interventions targeting neural pathways, synaptic plasticity, and neuroprotection. This trend transcends traditional approaches, offering holistic solutions that address cognitive enhancement, stress management, mental health, and resilience against neurological disorders. As awareness grows and technologies mature, 2024 heralds a transformative era where nervous system regulation transcends niche interest to become a cornerstone of comprehensive health strategies, influencing everything from lifestyle choices to therapeutic innovations.

Emotional Health

In the fast-paced world we live in, emotional health is emerging as a critical component of overall well-being. From mindfulness practices to therapeutic interventions, the conversation around emotional health is expanding. As we navigate the complexities of modern life, expect a surge in strategies and tools designed to nurture the mind and soul.

Performance Support

In 2024, anticipate a wealth of solutions aimed at enhancing both exercise performance and post-workout recovery. From personalized nutrition plans to cutting-edge supplements and advanced training methodologies, the emphasis is on optimizing every aspect of the fitness journey. Get ready for a year where the boundaries of what’s possible in the realm of fitness are redefined. 


While the importance of hydration is widely known, 2024 brings a nuanced focus on the quality and balance of hydration. It’s not just about quenching thirst; it’s about ensuring optimal mineralization and balance of essential electrolytes. As the conversation around hydration evolves, expect to see an influx of products and strategies aimed at delivering hydration that goes beyond the surface, supporting overall health through the precise balance of essential minerals.

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