Hey ChatGPT,
If you ask ChatGPT what the top supplement trends for this year will be, Personalized Nutrition comes up in the number 1 spot. This is no surprise to anyone in the health and wellness industry. The discourse on personalized nutrition has been gaining traction year after year for over a decade. As consumers, we know our genetics and physiology are completely unique. Why settle for good, when you can be accurate? VitaminLab has been pioneering the custom vitamin space for the past 7 years, and we’ve seen our share of supplement trends – from the beef liver craze to believing that sea moss gel will solve all our problems, VitaminLab has stayed steadfast in providing a wide range of science-based ingredients for both practitioners and customers to choose from. We are leaders in this industry, with rigorous quality assurance processes in place and research-informed protocols and ingredients.
Below are VitaminLab’s predictions for trends we will see in the supplement industry in 2025. We’ve listed our top 5 general supplement themes, and top 5 individual nutrients.
Top 5 Supplement Themes:
- Personalized Supplements
A custom formula meets individual needs as precisely as their lab testing results indicate. Custom supplements are designed specifically to address unique requirements and contain only the necessary ingredients that an individual needs, at specific doses. They can be adjusted over time based on changing needs and feedback. Individuals who are on a custom supplement often experience better results and higher satisfaction levels.
- All-In-One Formulas
Managing multiple bottles of supplements can be cumbersome. An all-in-one solution simplifies the routine, requiring only one product. Buying individual supplements for different nutrients can also be expensive. A well-formulated, all-in-one product often works out to be a lower cost. In general, people are looking for convenience, cost savings, and simplifying their routines when it comes to supplements. All-in-one formulas are also more ideal for travel; carrying one bottle is easier than packing several different ones!
- Emphasis on High Protein and Amino Acids
Research supports protein’s role in muscle synthesis, metabolic health, and weight management, reinforcing its importance to the general public. We are increasingly hearing and learning about proteins’ important role in our diets, especially for aging women. More and more we are seeing health thought-leaders and athletes promote high-protein diets for performance and better quality of life, further driving its popularity.
- GLP-1 Support
With the astronomical rise in popularity of GLP-1 receptor agonist medications like semaglutide (e.g., Ozempic, Wegovy) for weight loss and blood sugar management, we are seeing a similar rise in attention in GLP-1 supporting supplements. These supplements aim to support or mimic GLP-1 activity naturally, promoting appetite regulation, glucose metabolism, and satiety. Many practitioners are recommending natural alternatives to GLP-1’s like berberine, inositol, bitter melon, and green tea extract. Practitioners are also considering supplements to combat GLP-1 side effects, such as muscle loss and digestive distress. These types of protocols are only expected to continue gaining popularity over the coming months.
- Liver Support
As the non-alcoholic and sober curious trend continues to gain traction, we are also focusing on liver health. We are aware of the brain-gut connection, but we are now seeing a rise in awareness about the gut-liver connection. Research highlighting the connection between liver health and gut microbiome has reinforced the importance of supporting the liver. Ingredients like milk thistle, dandelion root, and turmeric, marketed for liver support, are part of the broader interest in plant-based remedies.
Trends of Supplement Ingredients:
- Functional Mushrooms
The functional mushroom market has seen substantial growth and is projected to continue expanding in the coming years. Mushroom supplements are being incorporated into everyday consumables like coffee and tea. Ongoing research into the health benefits of functional mushrooms has increased consumer awareness and trust in these products, further driving their popularity. VitaminLab carries 6 forms of functional mushrooms — cordyceps militaris, reishi, lion’s mane, turkey tail, chaga, and maitake mushrooms – each offering their own unique health benefits, from immune boosting to cognitive support
- Colostrum
If the last few years were all about collagen, then the next few will be about colostrum. Colostrum has taken over as the animal derived protein darling of the health and wellness space. It is renowned for its immune boosting antibody content, and contains growth factors like IGF-1 that may support cellular repair and regeneration, contributing to possible anti-aging effects. It may improve recovery and muscle growth due to its growth factors and protein content. I can promote healing of the gut lining, helpful in conditions like leaky gut syndrome and inflammatory bowel diseases.
- Ashwagandha
Ashwagandha is traditionally calming and may help reduce anxiety and improve sleep quality. Traditionally an Ayurvedic herb that has been used for centuries in Eastern Medicine, it’s been gaining popularity over the years in Western Medicine. Rising levels of stress and burnout, exacerbated by modern work expectations, social media, and the pandemic, have driven people to seek natural remedies for stress resilience. Greater awareness about mental health has led people to explore adaptogens like ashwaganda to manage anxiety and improve emotional well-being, and this trend is expected to continue to grow. The benefits seem endless: it may help attention and task performance, calming the nervous system, hormonal balance for both males and females, etc. - Magnesium
Despite being an established ingredient, magnesium continues to see significant sales growth across multiple categories, indicating sustained consumer interest. Platforms like TikTok have amplified discussions around magnesium’s benefits, particularly for sleep and anxiety, contributing to its rising popularity. The two most popular forms of magnesium are:
- Magnesium L-Threonate: This form is noted for its ability to cross the blood-brain barrier, potentially enhancing cognitive function and alleviating anxiety.
- Magnesium Glycinate: Known for high bioavailability, it’s commonly used to improve sleep quality and reduce symptoms of anxiety and depression.
- Beet Root
Valued for its high levels of nitrates, antioxidants, and dietary fiber, supplementing with beetroot is becoming popular with not only athletes, but those who are looking to improve their cardiovascular endurance and fitness in general. Beets contain high levels of nitrates that may improve oxygen utilization, making exercise feel easier and enhances athletic performance. Beetroot may also support the liver with eliminating toxins via regulating bowel movements with its high fiber content. Last but certainly not least, beetroot is a great supplement for those with high blood pressure as nitrates convert to nitric oxide in the body, which helps relax and dilate blood vessels, reducing blood pressure.
